BMX gets a TV deal

Competitive cycling of all kinds — not just the Lance Armstrong road racing variety — is growing in popularity in the U.S. Here’s some further proof of that: The American Bicycle Association, which oversees BMX racing in the U.S., and NBC Universal Sports just announced an exclusive four-year agreement to televise ABA events and the 2009 UCI Continental events. The inclusion of BMX racing in the Olympics seemed to have something to do with this, too. The U.S. claimed three of the six BMX Olympic medals. That probably had something to do with this deal, too. If anyone is out there asking what this news has to do with Masters cycling, I’ll point out that there are Masters national championships for BMX racing. And with the professional segment of the sport now on TV, maybe there’s a new Lance waiting in the wings to introduce this kind of bicycle racing to Masters riders.

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